Privacy Policy

Effective: June 6, 2025

Tia’s Circle is a heart-led initiative dedicated to helping families feel seen, supported, and surrounded—especially those raising children with big emotions, anxiety, sensory needs, or social challenges. A Lucero Speaks, LLC program, Tia’s Circle offers a trained AI parent guide, a searchable support directory, and access to curated tools and community spaces. Whether you’re navigating a meltdown before school, searching for the right therapist, or just looking for someone who gets it, Tia’s Circle is here to walk beside you with empathy, evidence-based support, and real-world resources. When you use the Tia’s Circle services, you’ll share some information with us. So we want to be upfront about the information we collect, how we use it, whom we share it with, and the controls we give you to access, update, and delete your information.

That’s why we’ve really put some effort into writing this Privacy Policy in a way that’s easy to understand for all our users and free of the legalese that often pervades privacy policies. Of course, if you still have questions about anything in our Privacy Policy, just contact us.

Information We Collect

There are three basic categories of information we collect:

Information you provide.
Information we get when you use our services.
Information we get from third parties.

Here’s some more detail on each of these categories.

Information You Provide

When you interact with our services, we collect information that you provide to us. For example, many of our services require you to set up an account, so we may need to get a few important details about you, such as your name, username, password, and email address. If you are searching through listings from Wellness Contributors, you will need to provide a zip code. A Tia’s Circle service that requires a subscription will require you to provide us with a debit or credit card number and its associated account information. In addition, if you are a Wellness Contributors subscribing or leaving a review, we also ask for your address and phone number. For subscriptions, we use a third-party service for payment processing (e.g. a payment processor). As of the date of this Privacy Policy, the third party service we use is Stripe. We will not store or collect your payment card details. That information is provided directly to Stripe whose use of your personal information is governed by their privacy policy. Payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

If you are creating a Wellness Contributor account to offer cool helpful stuff, other resources or your services via listings, you’ll also be asked to provide your organization name (if any), and in some cases a profile picture and a brief story about yourself or your organization. As a Wellness Contributor you will provide information about your services, events, or resources within a directory viewable by parents and other users.

When you contact customer support or communicate with us in any other way, we’ll collect whatever information you volunteer including information that we need to resolve your question.

Users such as parents may provide a variety of information while interacting with the trained AI chat guide which we call the AI Parent Coach, which provides personalized, real-time support for navigating parenting challenges.

Users may provide information when providing reviews of Wellness Contributors and the like.

Information We Get When You Use Our Services

When you use our services, we collect information about which of those services you’ve used and how you’ve used them. We might know, for instance, that you interacted with the AI Parent Coach for a certain period of time or searched a particular type of listing. Here’s a fuller explanation of the types of information we collect when you use our services:

Usage Information.We collect information about your activity through our services. For example, we may collect information about:
- how you interact with our services, such as pages visited, features used (like the AI Parent Coach or directory), and general activity patterns.
- how you communicate with the AI Parent Coach, such as time and date of a session, number of messages exchanged, duration of the session, username initiating the chat, any links provided by the AI Parent Coach where were clicked. NOTE: Tia’s Circle does not itself access or store the content of a parent’s conversations with the AI Parent Coach.
Content Information. We collect content you create on our services, such as descriptions of services, support, or resources that a Wellness Contributor offers, facilitates, or recommends, and content that parents create or share—such as reviews, feedback, discussion posts, or saved resources—and we may collect information about the content you create or provide, such as if others have viewed the content and the metadata (metadata is data about all the content you’ve created) that is provided with the content as well as related metadata like timestamps or viewed listings.
Information Shared with the AI Parent Coach. We collect information which is shared by you with the AI Parent Coach, but if reviewing it, cannot see your username, name, email address or other account information, i.e., the personal data we ask you to share with us when creating an account. However, if you put personal information into your queries and input to the AI Parent Coach, we may see it if we, for example, review that particular interaction to improve our services.
Device Information. We collect information from and about the devices you use. For example, we collect:
information about basic device-related data such as device type, country, platform (e.g., iOS, Android, desktop), and browser type;
Location Information. When you use our services we may collect general information about your location such as country or region based on IP address.
Information Collected by Cookies and Other Technologies. Like most online services and mobile applications, we may use cookies and other technologies, such as web beacons, web storage to collect information about your activity, browser, and device. Most web browsers are set to accept cookies by default. If you prefer, you can usually remove or reject browser cookies through the settings on your browser or device. Keep in mind, though, that removing or rejecting cookies could affect the availability and functionality of our services.
Log Information. We also collect log information when you use our website, such as:
details about how you’ve used our services;
device information, such as your web browser type and language;
access times;
pages viewed;
IP address;
identifiers associated with cookies or other technologies that may uniquely identify your device or browser; and
pages you visited before or after navigating to our website.

Information We Collect from Third Parties

We may collect information about you from third parties. Advertisers, app developers, publishers, and other third parties may share information with us. We may use this information, among other ways, to help target or measure the performance of ads.

How We Use Information

What do we do with the information we collect? The short answer is: Provide you with a truly helpful set of features and services that we continuously improve. Here are the ways we do that:

develop, operate, improve, deliver, maintain, and protect our products and services.
send you communications, including by email. For example, we may use email to respond to support inquiries or to share information about our products, services, and promotional offers that we think may interest you.
monitor and analyze trends and usage.
provide and improve our advertising services, ad targeting, and ad measurement, We may also store information about your use of third-party apps and websites on your device to do this.
enhance the safety and security of our products and services.
verify your identity and prevent fraud or other unauthorized or illegal activity.
use information we’ve collected from cookies and other technology to enhance our services and your experience with them.
enforce, investigate, and report conduct violating our Terms of Service and other usage policies, respond to requests from law enforcement, and comply with legal requirements.

How We Share Information

We may share information about you in the following ways:

With other parents or Wellness Contributors.We may share the following information with other parents and Wellness Contributors:
your reviews and your username.
As a Wellness Contributor, content you post in a listing.
As a parent, with your express consent, as a referral to one or more Wellness Contributors, for which we may be compensated.
With the general public. We may share the following information with all users as well as with our business partners and the general public:
Public content like your listings. This content may be viewed, used, and shared by the public at large on our services, including through search results.
With third parties. We may share information with third parties in the following ways:
We may share information about you with service providers who perform services on our behalf, including to facilitate payments, manage subscriptions and measure and optimize the performance of ads and deliver more relevant ads, including on third-party websites and apps.
We use third-party services, including Facebook Pixel and Google Ads, to collect information about your activity on our website for the purpose of delivering targeted advertisements to you on other platforms (such as Facebook, Instagram, and Google properties). This is known as
We may share information about you, such as device and usage information, to help us and others prevent fraud.
We may share information about you for legal, safety, and security reasons. We may share information about you if we reasonably believe that disclosing the information is needed to:
comply with any valid legal process, governmental request, or applicable law, rule, or regulation.
investigate, remedy, or enforce potential Terms of Service violations.
protect the rights, property, or safety of us, our users, or others.
detect and resolve any fraud or security concerns.
We may share information about you as part of a merger or acquisition. If Tia’s Circle or its affiliate Lucero Speaks, Inc. gets involved in a merger, asset sale, financing, liquidation or bankruptcy, or acquisition of all or some portion of our business to another company, we may share your information with that company before and after the transaction closes.
Non-personal information. We may also share aggregated, non-personally identifiable, or de-identified information with third parties that provide services to us or perform business functions for us.

Third-Party Content and Integrations

Our services contain third-party content and integration with the third party service which provides functionality for the AI Parent Coach. Through this integration, you may be providing information to the third party as well as to Tia’s Circle. Specifically, when you provide information to the AI Parent Coach, that functionality is provided by OpenAI, and OpenAI may use that information for a variety of purposes, including to respond to your questions, develop its services and conduct research, all in accordance with OpenAI’s privacy policy.

How Long We Keep Your Information

We store your basic account information — like your name, phone number, and email address —until you ask us to delete them.

If you ever decide to stop using Tia’s Circle, you can ask us to delete your account. If you stop using Tia’s Circle for long enough that it appears you’ve become inactive, we’ll also delete most of the information we’ve collected about you.

We can’t promise that deletion will occur within a specific timeframe. There may be legal requirements to store your data and we may need to suspend those deletion practices if we receive valid legal process asking us to preserve content, if we receive reports of abuse or other Terms of Service violations, or if your account, content created by you or content created with other users is flagged by others or our systems for abuse or other Terms of Service violations. Finally, we may also retain certain information in backup for a limited period of time or as required by law.

Control Over Your Information

We want you to be in control of your information, so we provide you with the following tools.

Access, Correction, and Portability.You can access and edit most of your basic account information right in our app. Because your privacy is important to us, we will ask you to verify your identity or provide additional information before we let you access or update your personal information. We may also reject your request to access or update your personal information for a number of reasons, including, for example, if the request risks the privacy of other users or is unlawful.
Revoking permissions.In most cases, if you let us use your information, you can simply revoke your permission by changing the settings in the app or on your device if your device offers those options. Of course, if you do that, certain services may lose full functionality. For promotional emails, you may opt out by clicking on the unsubscribe link or similar mechanism as provided.
While we hope you’ll want to stay with Tia’s Circle for a long time, but if you ever want to delete your account, you can email our team at support@lucerospeaks.com. You can also delete some information on the website, like your listings, your reviews, your account information.

State Law Specific Privacy Rights

At this point as a business Tia’s Circle is focused on a discrete number of users, and it is likely that state privacy statutes do not apply to us. If that changes, we will update this Privacy Policy to accommodate specific state laws. You can request deletion of your account, request to know which types of service providers we may disclose your personal information to (generally, it’s a cloud storage provider, communication provider, subscription service provider, payment processor and data analytics provider(s), all for the sole purpose of providing our service to you and providing relevant ads), and know that you won’t be discriminated against because you want to exercise these rights. In each of those cases, we’ll do our best, but if we fall short, just let us know and we’ll keep working with you until we get it right.

Children

Our services are not intended for — and we don’t direct them to — anyone under 13. And that’s why we do not knowingly collect personal information from anyone under 13.

Revisions to the Privacy Policy

We may change this Privacy Policy from time to time and we’ll let you know. Sometimes, we’ll let you know by revising the date at the top of the Privacy Policy that’s available on our website so it’s a good idea to check back from time to time. Other times, especially when it’s a major update or an update that may expand how we use your information, we may provide you with additional notice (such as adding a statement to our website’s homepage or sending you an email).